How Technology Stole the Show at Fashion Week
As New York Fashion Week participants create signifies that are increasingly geared towards consumers, all sorts of technologies are being utilized to ensure they as well as their creations reach as broad viewers as is possible. While in the beyond the fashion shows were much more of an insider affair, now many design houses want to find a broader demographic and, naturally, attempting to boost sales. A growing number of, clothing is on offer available immediately, with a few fashion houses offering a full brand range in a see-now, buy-now capacity - everything from the make-up towards the accessories to the shoes. Technology now plays an important role in all our everyday life and nowhere are these claims more evident than with the fashion weeks, where technology really stole the show, in some ways at least.
See-Now, Buy-Now
While most with the see-now, buy-now options were offered through each house's existing e-commerce site along with their physical stores, while Temperly London merged with social app Vero to permit consumers to buy three of their fashion week looks today.
Snapchat and Instagram Stories
While which of these will win their 'format war' remains to be seen, both were utilised fairly extensively at Fashion weeks. Misha Nonoo used Snapchat to slowly unveil her collection, while J Mendel documented his entire collection with Instagram Stories. Skilled professionals seem to believe that Instagram Stories is the perfect medium for sharing fashion week together with the fans.
Chatbots Overtaking
Shopability was obviously a growing trend this season and both Burberry and Tommy Hilfiger introduced AI run chatbots as being a new user interface. With chatbots seizing our fashion shopping experiences, we better hope that they usually do not develop artificial intelligence that becomes smarter than we are!
Virtual, Mixed and Augmented Reality
Even the excitement of the shows themselves wasn't enough, it appears. Many shows had a part of alternative reality for them. By way of example, in The big apple fashion week, Intel dealt with several designers to broadcast their shows in virtual reality, run by Voke's GearVR app, so viewers could feel as though these were close to leading row. Rebecca Minkoff dealt with augmented reality, working with shopping app Zeekit to allow people to upload a photo of themselves and find out whatever they would appear like of their favourite outfit through the show. Meanwhile, real innovation arrived are mixed reality space, where viewers could wear Microsoft Hololens headsets to find out another layer over reality. Soon, perhaps people all over the world could be watching a fashion show in their living room and feel as though they are simply there.